After 15 years in online marketing, I reached a point where I couldn’t ignore a growing discomfort with the work I was doing.

Much of my experience had been in the darker niches of the internet like online casinos
—industries that didn’t align with my values, especially after becoming a father.

Fatherhood changed everything. It made me think about the kind of world I wanted to help shape—not just for my kids, but for everyone’s. I wanted my work to contribute to something meaningful, something good.

That’s when I started considering a new direction.

I thought about becoming a coach myself. Specifically, an ADHD coach—because it's something I personally deal with, and I deeply understand the struggles that come with it.

But as I started talking to other coaches, I kept hearing the same story:

“I know how to help people—but I don’t know how to get clients.”

That’s when it clicked. I realized the fastest way I could make a difference was by helping coaches succeed.

Coaches who already know how to change lives.

They just need help getting their message across and building a marketing system that works.

So I built Focus on Dad.

It’s for coaches who care deeply about helping others—

but feel stuck when it comes to explaining what they do and how they help.

My goal is to give them a clear, personalized marketing system

so they can focus on coaching while reaching more of the right people.

Focus on Dad exists to support meaningful businesses with real impact.

If your work helps others grow, heal, or transform, I want to help you get that message heard.

— Rob
Founder, Focus on Dad

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